The objective in motion design is to shift the designer’s thinking from “composition” (getting all the elements into just the right spot and freezing them) to “choreography” (planning the path and behavior of multiple elements within the same time space).
    — Christopher Pullman

In Motion is a studio-based course that explores how the conventions of print typography and the dynamics of word-image relationships change with the introduction of time, motion and sound. There will be a sequence of problems of increasing length and complexity, often with a personal choice of subject matter. Most weeks we will spend part of our class period looking at selected film and video examples and discussing how they work.

Working in time-based media opens up new opportunities for expressiveness and clarity of communications. Projects will focus on the controlled interaction of words and images to express an idea or tell a story. The work in this course is an extension of graphic design and, as such, the communications objective will be more explicit than in work that might be thought of as “movies” or “art videos.” That being said, a key part of this course will be to experiment and explore the possibilities of motion design beyond its conventional use.

While projects will center on linear narrative forms, the issues we will discuss will be anticipating the unique features of non-linear and interactive media: engagement, action and feedback, orientation and navigation, and the special character of non-linear narrative forms.

The course will consist of five projects of increasing complexity and duration. They have been designed to expose you to specific qualities of time-based design and to build on one another. Each will be framed with certain constraints but frequently with a personal choice of content. The goal is to experience first hand the communications potential of relatively short-form, time-based design work, and to become familiar with choreographing images, text and sounds through selection, editing and juxtaposition. Introductory instruction will be supplied to familiarize you with the relevant motion software (After Effects and Premiere).

See full syllabus ⤻

⟶ P1: Word~Image
The purpose of this project, like the course as a whole, is to explore how words and images affect each other. Their pairing inevitably affects their meaning; in this case their simultaneous pairing within the same time space. Another goal of the project is to physically experience the phenomenon of timing, (when something happens and for how long) and its importance to motion design.

See full project description ⤻

⟶ P2: Sound~Object
The goal is to recognize how sound can supply the structural and emotional cues to inform how objects move and behave in the same time space.

See full project description ⤻

⟶ P3: Character~Narrative
Express someone’s “character” through the treatment of your content in narrative form, tell a story. The project goal is to deploy a full range of variables (time, motion and sound) and media (video, images, sounds, text) to describe someone. How would you express his/her/their character through your treatment of the content and its form.

See full project description ⤻

⟶ P4: Explanation
Employ the benefits of time, motion and sound to explain, clarify, reveal or interpret an idea.
This project should be in service of that aspect of design that Richard Saul Wurman has called “the understanding business.”

See full project description ⤻

⟶ P5: Interpretation
The goal of this project is to respond to the natural rhythms and inflections of speech and then find or make images that, through selection and editing, enrich the meaning and emotional tone of the language.

See full project description ⤻

⟶ Showreel

For this one-week project, please create a showreel that's a compilation of all of your videos.

[revised 04/29]

WED 01/17
REMOTE, https://meet.google.com/iob-ggnc-imn

5:30–5:45 — Fill out this brief survey, join this Discord group and Are.na channel
5:45–6:00 — Introductions: How does your practice incorporate motion?
6:00–6:15 — Group Agreement
6:15–6:40 — Review Syllabus
6:40–7:00 — Intro: Word~Image
7:00–8:20 — ~End early!~

For next class...

On Monday...
MON 01/22
REMOTE, https://meet.google.com/iob-ggnc-imn

— Recap and questions on last class
— Discussion of Hito Steyerl reading
— Introduction to Project 1: Word~Image sequence (P1)
— Watch and discuss Word~Image current student examples on Discord
— Watch and discuss Word~Image teacher references
~break~ Any questions about assignment?
student group presentations (sp)
— Research⟶select⟶review 15~20sec text

For next class...
WED 01/24
REMOTE, https://meet.google.com/iob-ggnc-imn

— Recap and questions on last class
— Review student presentation format
— Discuss critique techniques: watching, listening, responding (handout)
— ~break~ sign-up for one-on-one crits
Reviews (one-on-one, 10min~15min each)
— Review class next week, P1 DUE next week ⟶ Wed, 01.31

For next class...

MON 01/29
REMOTE, https://meet.google.com/iob-ggnc-imn

5:30–8:20 — Reviews (one-on-one crits, ~10min each) + Working Session
    • 5:30 ⟶ Dominion
    • 5:41 ⟶ Savvy
    • 5:52 ⟶ Aaron
    • 6:03 ⟶ David Reyes
    • 6:14 ⟶ Lissy
    • 6:25 ⟶ Colby
    • 6:36 ⟶ Naimahya
    • 6:47 ⟶ Ky
    • 6:58 ⟶ Joshua
    • 7:09 ⟶ Leif
    • 7:20 ⟶ Tenzin
    • 7:31 ⟶ Chelsee
    • 7:42 ⟶ Olenka
    • 7:53 ⟶ Adam
    • 8:04 ⟶ Hiba

For next class...

On Wednesday...
WED 01/31
REMOTE, https://meet.google.com/iob-ggnc-imn

— Housekeeping ⟶ group presentations schedule changes, Monday and Wednesday groups, After Effects downloaded, Discord #inspiration channel, sign up for word~image presentation spots
Presentation + Reviews: P1 final presentations
— Introduction to Project 1a: converting P1 into video (P1a)
— Introduction to Project 2: Sound~Object choreo (P2)
~break~ open AfterEffects
Demo: Software Introduction, After Effects workshop, part 1 (or next class...tbd)

For next class...

On Monday...
    • working session of Sound project
    • Demo: Music/sound-based motion
    • Demo: Software Introduction, After Effects workshop, part 1
MON 02/05
GROUP ONE (MONDAY)
REMOTE, https://meet.google.com/iob-ggnc-imn

Meeting today as Monday's Group:
    • Savvy
    • Lissy
    • Colby
    • Naimahya
    • Chelsee
    • Adam
    • Hiba

— Housekeeping ⟶ class links at tope of page, Monday and Wednesday group final presentation dates
5:30–5:45 — Recap and questions on last class
5:45–6:45 — Demo: Software Introduction, After Effects workshop, part 1 (handouts)
6:45–6:55 — ~break~ download eye-icon.ai and audio-file.wav asset
6:55–7:25 — Sound~Object references & previous student examples
7:25–8:10 — Demo: Music/sound-based motion, After Effects workshop, part 2
8:10–8:20 — Working session on Sound project (given time leftover)

For next class...
    • discuss sound selection in your Google Drive folder
    • familiarize yourself with After Effects interface and tools, start exploring and messing around in the program as we continue tutorials into next week and beginning project 2 experimentations. Consider looking at videos in our #resources channel on Discord or the AE handout from today
    • REMINDER! add to our Are.na channel and pick one to two motion design examples that you want to learn more about and inspire you ⟶ post your examples to the Discord #inspiration channel
    • come with AE software questions, post to our Discord #questions channel before class

Next Monday...
WED 02/07
GROUP TWO (WEDNESDAY)
REMOTE, https://meet.google.com/iob-ggnc-imn

Meeting today as Wednesday's Group:
    • Joshua
    • Leif
    • Olenka
    • Dominion
    • Ky
    • Aaron
    • David
    • Tenzin

— Housekeeping ⟶ class links at tope of page, Monday and Wednesday group final presentation dates, Discord as communication vs. email
5:30–5:45 — Recap and questions on last class
5:45–6:45 — Demo: Software Introduction, After Effects workshop, part 1 (handouts)
6:45–6:55 — ~break~ download eye-icon.ai and audio-file.wav asset
6:55–7:25 — Sound~Object references & previous student examples
7:25–8:10 — Demo: Music/sound-based motion, After Effects workshop, part 2
8:10–8:20 — Working session on Sound project (given time leftover)

For next class...
    • discuss sound selection in your Google Drive folder
    • familiarize yourself with After Effects interface and tools, start exploring and messing around in the program as we continue tutorials into next week and beginning project 2 experimentations. Consider looking at videos in our #resources channel on Discord or the AE handout from today
    • REMINDER! add to our Are.na channel and pick one to two motion design examples that you want to learn more about and inspire you ⟶ post your examples to the Discord #inspiration channel
    • come with AE software questions, post to our Discord #questions channel before class

Next Wednesday...
    • one-on-one crits with Sound + working session of Sound project
    • (continue) Demo: Music/sound-based motion , After Effects workshop, part 2
    • software Q+A
MON 02/12
GROUP ONE (MONDAY)
REMOTE, https://meet.google.com/iob-ggnc-imn

Meeting today as Monday's Group:
    • Savvy
    • Lissy
    • Colby
    • Naimahya
    • Chelsee
    • Adam
    • Hiba

5:30–5:45 — Recap and questions on last class
5:45–6:00 — Student Presentation: Hiba + Lissy → lyric music videos
6:00–7:00 — Demo: Music/sound-based motion, After Effects workshop, part 2 → download eye-icon.ai and audio-file.wav asset (continued) + Software Q+A
7:00–7:05 — Review class next week, P2 Work Sessions + Demos all week
7:05–7:10 — ~break~ sign-up for one-on-one crits
7:10–8:20 — Reviews (one-on-one, ~10min each) + Working Session
7:10–8:20 — Continued work on Sound~Object project

For next class...

Next Monday...
WED 02/14
GROUP TWO (WEDNESDAY)
REMOTE, https://meet.google.com/iob-ggnc-imn

Meeting today as Wednesday's Group:
    • Joshua
    • Leif
    • Olenka
    • Dominion
    • Ky
    • Aaron
    • David
    • Tenzin

5:30–5:45 — Recap and questions on last class
5:45–6:45 — Demo: Music/sound-based motion, After Effects workshop, part 2 → download eye-icon.ai and audio-file.wav asset (continued) + Software Q+A
6:45–6:50 — Review class next week, P2 Work Sessions + Demos all week
6:50–7:00 — ~break~ sign-up for one-on-one crits
7:00–8:20 — Reviews (one-on-one, ~10min each) + Working Session
7:00–8:20 — Continued work on Sound~Object project

For next class...

Next Wednesday...
MON 02/12
GROUP ONE (MONDAY)
REMOTE, https://meet.google.com/iob-ggnc-imn

Meeting today as Monday's Group:
    • Savvy
    • Lissy
    • Colby
    • Naimahya
    • Chelsee
    • Adam
    • Hiba

— Recap and questions on last class, any AE questions?
— ~break~
sign-up for group crits
Reviews (small groups, ~30min each) + Working Session
— Continued work on Sound~Object project
— Review class on Monday, final presentation, Monday + Wednesday groups meet together on 02/26!

For next class...

On Monday...
WED 02/21
GROUP TWO (WEDNESDAY)
REMOTE, https://meet.google.com/iob-ggnc-imn

Meeting today as Wednesday's Group:
    • Joshua
    • Leif
    • Olenka
    • Dominion
    • Ky
    • Aaron
    • David
    • Tenzin

— Recap and questions on last class, any AE questions?
Student Presentation: David Reyes + Aaron → film title / credits
— ~break~
sign-up for group crits
Reviews (small groups, ~30min each) + Working Session
— Continued work on Sound~Object project
— Review class on Monday, final presentation, Monday + Wednesday groups meet together on 02/26!

For next class...

On Monday...
MON 02/26
GROUP ONE (MONDAY) + GROUP TWO (WEDNESDAY)
REMOTE, https://meet.google.com/iob-ggnc-imn

— Housekeeping ⟶ group presentations folder, discord + office hours + questions, split class structure + project 3
Presentation + Reviews: P2 final presentations
— ~break~
— Introduction to Project 3 ⟶ Storyboarding (handouts)
— Microbiography references
— Interview and get to know your partner (discord rooms)

For next class...
    • get to know your subject, think about concept and begin storyboarding

On Wednesday...
WED 02/28
REMOTE, https://meet.google.com/iob-ggnc-imn

— Housekeeping ⟶ review P3 schedule and dates
Student Presentation: Tenzin + Dominion → Text Behavior / Typography
— Text behavior references – analog + digital (handouts folder)
— Microbiography references
— Storyboarding (handouts)
— ~break~
— Interview and get to know your partner (discord rooms) + short individual check-ins

Next week...
    • SPRING BREAK!
    • review Project 3 assignment sheet
    • prepare to storyboard
SUN 03/03 —
SUN 03/10
NO CLASS — SPRING BREAK

There are optional office hours this week on Monday, March 4th and Wednesday, March 6th. Sign-up in our shared spreadsheet.

join here: https://meet.google.com/iob-ggnc-imn
MON 03/11
REMOTE, https://meet.google.com/iob-ggnc-imn — P3, review subject and concept
WED 03/13
REMOTE, https://meet.google.com/iob-ggnc-imn — P3, review storyboard progress
MON 03/18
REMOTE, https://meet.google.com/iob-ggnc-imn — P3, storyboards due
WED 03/20
REMOTE, https://meet.google.com/iob-ggnc-imn — P3, work on first draft
MON 03/25
REMOTE, https://meet.google.com/iob-ggnc-imn — P3, work session (continue to work on first draft)
WED 03/27
REMOTE, https://meet.google.com/iob-ggnc-imn — P3, first full draft due
MON 04/01
REMOTE, https://meet.google.com/iob-ggnc-imn — P3, continued work on first full draft
WED 04/03
REMOTE, https://meet.google.com/iob-ggnc-imn — P3, group meetings review drafts
MON 04/08
REMOTE, https://meet.google.com/iob-ggnc-imn

— Housekeeping ⟶ review P4~5 schedule and datesPresentation + Reviews: P3 final presentations
    • 5:35 ⟶ Chelsee
    • 5:45 ⟶ Naimahya
    • 5:55 ⟶ Lissy
    • 6:05 ⟶ Hiba
    • 6:15 ⟶ Dominion
    • 6:25 ⟶ Tenzin
    • 6:35 ⟶ Leif
    • 6:45 ⟶ Joshua
    • 6:55 ⟶ ~break~
    • 7:05 ⟶ Ky
    • 7:15 ⟶ Olenka
    • 7:25 ⟶ Aaron
    • 7:35 ⟶ David
    • 7:45 ⟶ Colby
    • 7:55 ⟶ Saavy
    • 8:05 ⟶ Adam
— Intro to P4~5 groups
WED 04/10
REMOTE, https://meet.google.com/iob-ggnc-imn

Student Presentation: Leif + Joshua → simulation
P4~P5 begins
— Decide on project group pairings in sign-up sheet
Explanation~Interpretation previous student examples and teacher references (continued)
— ~break~
— Break into P4 and P5 groups in Discord meeting rooms ⟶ decide on group topic
— Review P4~P5 group topics
~End early!~

For next class...
    • decide on your topic/concept
    • write a one paragraph verbal description of your topic and its proposed visual treatment posted to your Project 4~5 folder on Google Drive
    • begin work on storyboard and text / narration

On Monday...
    • group reviews of topic/concept, description, and visual treatment
    • Demo: Software Introduction, Premiere Pro workshop
MON 04/15
REMOTE, https://meet.google.com/iob-ggnc-imn

Student Presentation: Naimahya + Chelsee → stop motion
review handouts + recordings production schedule, puppet tool + text behavior
— sign up for group reviews

For next class...
    • begin work on storyboard and text / narration

On Wednesday...
WED 04/17
REMOTE, https://meet.google.com/iob-ggnc-imn

Class OPTIONAL today!
one-on-one reviews + work session

For next class...
  • come with the following in your Google Drive folder:
    • complete written draft of text/narration
    • full storyboard (optional if you do the 15 second video instead)
    • 15 sec demonstration/preview of your visual/verbal treatment
MON 04/22
REMOTE, https://meet.google.com/iob-ggnc-imn

one-on-one reviews + work session

For next class...
  • work on completing first draft
  • OPTIONAL one-on-ones
MON 04/29
Note: Our final presentations of P4/P5 drafts will be held today!
REMOTE, https://meet.google.com/iob-ggnc-imn



    The objective in motion design is to shift the designer’s thinking from “composition” (getting all the elements into just the right spot and freezing them) to “choreography” (planning the path and behavior of multiple elements within the same time space).
    — Christopher Pullman

In Motion is a studio-based course that explores how the conventions of print typography and the dynamics of word-image relationships change with the introduction of time, motion and sound. There will be a sequence of problems of increasing length and complexity, often with a personal choice of subject matter. Most weeks we will spend part of our class period looking at selected film and video examples and discussing how they work.

Working in time-based media opens up new opportunities for expressiveness and clarity of communications. Projects will focus on the controlled interaction of words and images to express an idea or tell a story. The work in this course is an extension of graphic design and, as such, the communications objective will be more explicit than in work that might be thought of as “movies” or “art videos.” That being said, a key part of this course will be to experiment and explore the possibilities of motion design beyond its conventional use.

While projects will center on linear narrative forms, the issues we will discuss will be anticipating the unique features of non-linear and interactive media: engagement, action and feedback, orientation and navigation, and the special character of non-linear narrative forms.

The course will consist of five projects of increasing complexity and duration. They have been designed to expose you to specific qualities of time-based design and to build on one another. Each will be framed with certain constraints but frequently with a personal choice of content. The goal is to experience first hand the communications potential of relatively short-form, time-based design work, and to become familiar with choreographing images, text and sounds through selection, editing and juxtaposition. Introductory instruction will be supplied to familiarize you with the relevant motion software (After Effects and Premiere).

See full syllabus ⤻

⟶ P1: Word~Image
The purpose of this project, like the course as a whole, is to explore how words and images affect each other. Their pairing inevitably affects their meaning; in this case their simultaneous pairing within the same time space. Another goal of the project is to physically experience the phenomenon of timing, (when something happens and for how long) and its importance to motion design.

See full project description ⤻

⟶ P2: Sound~Object
The goal is to recognize how sound can supply the structural and emotional cues to inform how objects move and behave in the same time space.

See full project description ⤻

⟶ P3: Character~Narrative
Express someone’s “character” through the treatment of your content in narrative form, tell a story. The project goal is to deploy a full range of variables (time, motion and sound) and media (video, images, sounds, text) to describe someone. How would you express his/her/their character through your treatment of the content and its form.

See full project description ⤻

⟶ P4: Explanation
Employ the benefits of time, motion and sound to explain, clarify, reveal or interpret an idea.
This project should be in service of that aspect of design that Richard Saul Wurman has called “the understanding business.”

See full project description ⤻

⟶ P5: Interpretation
The goal of this project is to respond to the natural rhythms and inflections of speech and then find or make images that, through selection and editing, enrich the meaning and emotional tone of the language.

See full project description ⤻

⟶ Showreel
For this one-week project, please create a showreel that's a compilation of all of your videos.

[revised 04/29]

Showreels by students will be populated below...

This syllabus and class’s foundation has a number of sources to thank:

Christopher Pullman — whose class portals and syllabus have served as my introduction to motion design, I’ve modeled this class from his foundational course at Yale, Motion Design.
Mindy Seu — whose website, syllabus and class structure for On Gathering have served as the organizational structure and language for this class and syllabus.
Herdimas Anggara — whose input and guidance through the class preparation process has largely influenced this course's direction.

And many other faculty and staff from VCU that helped me organize this class and provided a lot of detailed instruction and input. And, those who generously provided their VCU syllabus from the shared archive that helped me with this very phrasing, and other detailed language in the syllabus.


It is important to recognize the written histories of this country, Richmond, and this institution is fractured. Virginia Commonwealth University sits on the traditional homeland of the original caretakers, the Powhatan people. With respect and gratitude, the School of the Arts honors the many Indigenous peoples who have, do, and will call this land their home. We acknowledge that we have benefitted from the repeated attacks on Native Americans that forced these peoples’ land to be seized violently. This land seizure led to the era of economic development and rapid growth, making Richmond the city it is today. Let us also honor the enslaved people who built the wealth and foundation of this state and institution. We are obligated to our students and the Indigenous peoples now living in Richmond to do no further harm, amplify Indigenous and Black voices, and fight for justice. (sourced from https://arts.vcu.edu/community/diversity-inclusion/committee/)

We acknowledge that the land each of us live, learn and thrive are the traditional, ancestral and unceded homelands of Indigenous and tribal nations. Our home and institution is on the original homelands of the Monocan tribal nation(s). We acknowledge the genocide and systems of oppression that have dispossessed Indigenous people of their lands and we honor and respect the diverse and beautiful peoples still connected to this land. (sourced from https://www.vcualumni.org/about/dei/)

Even for our video calls, Zoom relies on servers at Equinix data centers in Amsterdam, Frankfurt, Hong Kong, Melbourne, New York, Tokyo, Toronto, Silicon Valley & Sydney, according to Rory Solomon, Assistant Professor at the New School. Let’s discuss: Why do we recognize the land? “To recognize the land is an expression of gratitude and appreciation to those whose territory you reside on, and a way of honoring the indigenous people who have been living and working on the land from time immemorial. It is important to understand the long-standing history that has brought you to reside on the land, and to seek to understand your place within that history. Land acknowledgements do not exist in a past tense, or historical context: colonialism is a current ongoing process, and we need to build our mindfulness of our present participation. It is also worth noting that acknowledging the land is indigenous protocol.” (sourced from www.lspirg.org/knowtheland)
More information can be found here: native-land.ca

Land acknowledgement statements are meant to be crafted in conversation with representatives of the respective nations. Some organizations believe that this should be paired with fiscally contingent plans as the start of reparations. To my knowledge, it is not clear if VCU or VCUarts has reached out to members of the Powhatan and Monocan tribal nations. I still choose to add this land acknowledgement to our syllabus in order to begin this conversation with you, our students, as a small attempt towards this goal.